My friend Kim blogged that Christian Radio has been on a continuous loop for the last 20 years.
Except for the obvious dishonesty I don't see much wrong with it:
None of the ministers heard on Christian radio have actually taped a program for two decades. As some ministers died or left the ministry, the program directors introduced "new" ministers by changing the pitch of a previous minister’s voice. For example, after the death of Christian radio personality Martin Wyse, Wyse’s old shows were digitally manipulated to give him a Scottish brogue, resulting in the creation of Alistair Begg, who does not actually exist.
The only other thing that changed over the years were the advertisements, the director says.
Isn't radio about giving people what they want? Their advertisers were still advertising with them, so their ratings must have been good enough. What's the big deal if the people were still tuning in and enjoying it. I wouldn't mind a business like that.
I wonder if I could start a homeschool radio like this? I could spend a year taping shows then stick them on a continuous loop. Once in a while I could let Ben manipulate them digitally to make it sound as if we had different hosts and Bob's your uncle, we have a business with very low input costs. Think homeschoolers would fall for it?